Corporate coaching in today’s business
In today’s dynamic and complex world, coaching is becoming the vehicle by which it becomes possible to get top performance out of your best talents. Top performance results from properly focused attention and investment on development.
Executive and performance coaching is no longer just the preserve of those who have a seat at the boardroom table or are part of the Senior Management team. Today more companies are turning to coaching to complement the overall development of the individuals. After all, it’s the people who create success. This approach allows space for conventional technical skill based training as well as a focus on individual issues that enhance performance.
A recent study in the Journal of Public Personnel Management found that training increased managerial productivity by 22.4% while coaching plus training increased productivity 88%. The value of corporate coaching seems substantial. Corporate executives are beginning to recognize the value of coaching, the corporate coaching will undoubtedly experience considerable growth in the coming years.
Why corporate coaching and how does it affect an organization
Corporate coaching is about shifting the workplace horizon from one where people receive direction from others to one where people commit to doing things they are most passionate about. The process is focusing on the development of personal leadership and responsibility throughout the organization.
Organizations are made up of individuals and the focus on their development is of high significance not only for the employees but for the overall success of the company. Coaching is the engine that drives the vehicle to success. It assists individuals and teams to focus on possibilities and eliminate limitations. It helps people overcome obstacles to their success, including their attitudes, beliefs or behaviors. Moreover it provides a model for giving and receiving constructive feedback.
How does coaching affect the corporate culture?
Indeed coaching as a management style focuses on the future, on what is possible, encouraging multi-level decision-making and evolutionary learning. What emerges is an organizational culture defined by commitment, one in which creativity and innovation is encouraged. Leaders support, inform and influence, resulting in performance being measured against shared goals with strong personal commitment by organizational members. In summary, the culture encourages greater flexibility and adaptability to change – a key corporate attribute in today’s environment. As a result often old directive styles of management give way to a more coaching and commitment based culture. Hierarchy soon gives way to support, blame gives way to honest evaluation, external motivators are replaced by self-motivation, and protective barriers fall as teams build.
Benefits from corporate coaching
Applicable in all areas of the business, both with individuals and teams, coaching uses common language everyone can relate to. It places emphasis on the unique potential of individuals to maximize their own performance, putting focus around future possibilities. As such, it fosters entrepreneurial thinking, develops flexibility and gains commitment to individual development. It also greatly enhances communication with internal and external customers, often transforming relationships. All this contributes towards building a common platform for organizational evolution and a strong corporate culture.